Among other things, the basic premises of CAMP include:
· Children must be seen as producers and contributors of information and not only as consumers.
· Community media can play an important role in strengthening cultural rights, and in particular, the rights of linguistic and cultural minorities, and indigenous peoples by providing access to the means of communication.
· Access to the means of communication must be supplemented by education and training to assist a critical understanding of the media and to enable children to develop their media and communication skills.
· To identify the latent communication abilities of children;
· To encourage adolescent children to participate actively in the mapping of their issues;
· To enable children to enter into a dialogue with various sections of the community in addressing the above problems;
· To build the capacities of children to report, document, disseminate, and monitor various issues affecting them;
· To impart training to young boys and girls in media production (print, photography, radio & video production) so they grow to be informed citizens.
CAMP seeks to use the power of video for social change.
It works with agencies on projects that aim at building human capacities in participatory video production and in turn network with social movements & campaigns that believe in using ICTs for action.
Through projects that it engages in with its partners it aims at demystifiying technologies & form a network of media activitists.